This remote contract role reviews AI brand strategy outputs for customer insight, positioning and go-to-market logic, and writes model briefs. It suits brand or product marketing strategists with five or more years of experience.
In this hourly, remote contractor role, you will work as a Brand & Strategy Subject Matter Expert (SME) to review AI-generated brand strategy, positioning, and go-to-market outputs and/or create expert brand and strategy content, evaluating reasoning quality and step-by-step strategic thinking while providing precise written feedback. You will assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in customer insight, segmentation, messaging hierarchy, positioning logic, differentiation, competitive analysis, and go-to-market planning; fact-check claims where needed; write high-quality explanations and model deliverables (e.g., positioning statements, messaging frameworks, briefs) that demonstrate correct strategic reasoning; and rate and compare multiple responses based on correctness, usefulness, and reasoning quality.
This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Your brand and strategy expertise directly helps improve the world’s premier AI models by making their strategic marketing outputs more rigorous, on-brand, actionable, and clearly explained.
Important:
There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.
- Develop AI Training Content: Create detailed prompts and gold-standard brand/strategy outputs (briefs, frameworks, messaging, GTM plans) to guide AI learning.
- Optimize AI Performance: Evaluate and rank AI responses to improve strategic rigor, clarity, brand alignment, and practical usefulness.
- Ensure Model Integrity: Test AI outputs for inaccuracies, hallucinated claims, bias, and brand-risk issues; validate reliability across industries and audiences.
- Bachelor’s degree (or higher) in Marketing, Business, Communications, Psychology, or a related field (or equivalent professional experience).
- 5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy (agency or in-house).
- Strong command of positioning and messaging (value prop, proof points, objections, narrative, and tone adaptation).
- Demonstrated ability to develop customer insights (qual/quant research interpretation, personas/JTBD, segmentation).
- Strong strategic reasoning: translating ambiguous goals into clear strategy, prioritization, and measurable choices.
- Ability to evaluate and improve deliverables such as brand briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans.
- Exceptional attention to detail when spotting weak logic, unsupported claims, misaligned tone, or risky assertions; minimum C1 English proficiency.
- Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
- Previous experience with AI data training/annotation, editorial QA, strategy ops, or content review workflows is strongly preferred.
Listing from SuperAnnotate's job board. Details can change; the platform's page is the final word.
